Co-founders Gary, Juliette and Grace Mekikian, backed by those major labels and several indie labels, are releasing M&M Media’s first product.
The prototype that became Trebel Music was created by then-17-year-old Juliette Mekikian and was presented to several major labels. Playlists can be imported from other music services, and the user’s existing song library can be played as well.
Additionally, users can see their friends’ activity feeds, send songs and playlists or even send coins. Students who sign up with their university emails - which is currently the only way to sign up - can see a live feed of the most downloaded and most played songs on campus. “Our goal is to develop long-term relationships with students who understand the value in what we are doing and are excited to be part of a new technology at an early stage.” “Georgia Tech is one of the largest, most diverse and socially active campuses in Georgia,” said Mekikian. Trebel Music is currently in its “early release phase” after having been piloted at five universities, including Tech. The amount of coins that are spent on an artist’s music directly translates into ad revenue for that artist. Additionally, users can spend a larger sum of coins to legally own a song. Viewing these ads nets users “coins,” a virtual currency, which users spend in order to listen to songs and playlists uninterrupted.
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Trebel does so by serving static ads while users search for music and video ads while users download songs. The service offers free, legally downloaded music with an ad-free listening experience, all while benefitting artists.
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“We’re legitimizing the free download experience so users can choose and play the songs they want whenever they want for free.” “Trebel is for the college student on a budget,” Mekikian said. Rather than attempting to compete with paid services such as Pandora and Spotify, Trebel Music aims to compete with legal-grey-area torrents and YouTube-video-to-audio converters. “Think of it as premium Spotify without a subscription,” said Gary Mekikian, CEO of M&M Media. Released in the App Store last week and currently available to Tech students for free, Trebel Music is a service to deliver free music downloads to college students.
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